Concepts

Out of the five key concepts the one I understand the most would have to be key concept number 5. They put out advertisements for you to buy there product. And so they can make money. Most media messages are organized to gain profit and/or power. For example: AT&T phone company sets an advertisement out on a commercial. With a catchy verse, or images that will catch your eye. And want you to buy, or use the company. They're doing this not for your benefits, but they're doing it for they can make money off the product you buy, and the products you use in your home. Or anywhere. The just want you to know them and recognize there advertisements and good things about them.